New Look Extend Mikeysline Charity Partnership into 2023

UK retailers New Look have announced Mikeysline as their official Charity Partners for their Northern Scotland branches for 2023, after a successful year of fundraising for them in 2022.

New Look Retailers Ltd raised £12,154 in 2022 for Mikeysline from a variety of staff-organised fundraisers throughout the year including fashions shows, facepainting, and events with Anytime Fitness Gym, Revolution bar and restaurant, and other local companies. New Look have also prominently displayed Mikeysline’s posters and information across their units in the North of Scotland, and kept collection tins available at checkouts for their customers to make donations, too. Every penny has helped contribute to bringing in over £1000 a month for Mikeysline in one calendar year.

Mikeysline (SC046574) provides text-based support via a range of platforms during evenings and weekends for people across the Highlands and Moray struggling with their mental health, or at risk of self-harm and suicide. The charity also provides one-to-one in-person support, as well as collaborating with schools and workforces to provide mental health awareness sessions, workshop and direct 1:1 support every week in some of the secondary schools. The Highlands has the highest suicide rate per population of any UK region, with all age groups being higher than Scotland’s national average. With 50% of mental health problems forming by age 14, Mikeysline’s mission is to support all people of all ages and genders across the Highlands and Moray.

Katie Melville, Fundraising Manager of Mikeysline, said: “Mikeysline has benefited hugely from the support of New Look in 2022 through their fundraisers, making our contact information available to their customers, and generally raising awareness of our presence in the Highlands and Moray. £12,154 total is a brilliant amount that will go a long way in helping us support those across the north of Scotland struggling with their mental health. The team at New Look have been so engaged with us and really good fun to work with, especially in the Inverness Eastgate Centre unit, and I was delighted when they invited Mikeysline to remain their charity partner for another year. We’re looking forward to having another successful year of fundraising and promotion with them!”

Sue Fairley, Head of Sourcing, Sustainability and Quality at New Look, said:
“New Look are delighted to be working with Mikeysline. We are channeling our efforts to partner with local charities this year and we will give our resources to raise awareness, and support fundraising to help support the communities we are a part of in the Scotland region. This is part of our Kind To Our Core commitments.”